Porsche has topped the premium segment of the J.D. Power 2025 US Automotive Performance, Execution and Layout (APEAL) Study, driven by class-leading performances from its Taycan and 911 models.
The Taycan electric car secured best-in-class honours in the Upper Midsize Premium Car category for the third consecutive year, while the 911 led the Premium Sporty Car segment in the study.
The marque amassed 890 points on the study’s 1,000-point scale, nine points ahead of the 881-point premium-brand average, marking Porsche’s second straight overall victory and fifth since 2020.
Porsche Cars North America, Inc. president and CEO Timo Resch said: “Everyone at Porsche is very grateful to our customers for sharing their feedback, which is vital for both the cars we offer today but also the ones being developed for the future.”
The APEAL Study measures owners’ emotional attachment and level of excitement across 37 attributes, from ease of entry to acceleration thrill. It draws on feedback from 92,964 owners of new 2025 model-year vehicles surveyed after 90 days of ownership.
Data collection ran from June 2024 through May 2025, covering registrations from March 2024 to February 2025.
