Proton e.MAS posted a strong start to 2026, with Pro-NET saying the brand recorded 1,928 units sold in February and a year-to-date total of 5,219 units, including exports.
The volume story, at least for now, is the e.MAS 5. Pro-NET said the battery-electric model contributed 1,562 units in February alone, and that deliveries have passed 5,000 units within two months of introduction.
Pro-NET also claimed that pace was “unmatched by any EV brand in Malaysia within a similar timeframe”, and that the e.MAS 5 ranked as the country’s No.1 EV model for February and year-to-date, while also sitting No.5 overall among all passenger models.
The February number is substantial by local EV standards, and it clearly signals traction beyond early adopters.
Pro-NET CEO Zhang Qiang said, “Surpassing 5,000 deliveries in just two months and achieving more than 3,500 bookings for the e.MAS 7 PHEV within one and a half months clearly demonstrate that Malaysians are embracing electrified mobility at an accelerating pace.”
Alongside the e.MAS 5, Pro-NET pointed to early interest in the e.MAS 7 PHEV, saying the plug-in hybrid logged more than 3,500 bookings within six weeks.
Pro-NET is pitching it as a step-up from an ICE car that keeps petrol flexibility, while introducing electrified driving and newer safety and driver-assistance tech.
Pricing is also part of the attraction. On-the-road prices (without insurance) start at RM105,800 for the Prime, RM119,800 for the Premium and RM125,800 for the Premium Plus, with a RM4,000 launch rebate for the first 5,000 customers.
