Thailand led Asean-6 electrified vehicle sales in the first half of 2026, with xEV volume rising 47% year on year to 206,000 units, according to PricewaterhouseCoopers (PwC).
That put Thailand ahead of Vietnam at 127,000 units and Indonesia at 114,000 units. Electrified vehicles accounted for 32% of total sales across the Asean-6 markets during the period.
Thailand’s xEV penetration reached 53%, up from 32% in the first half of 2024. Battery-electric vehicle sales alone increased by about 84% year on year, helped by a wider model range, charging infrastructure expansion and stronger consumer demand.
PwC’s Asean-6 grouping covers Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Its latest market snapshot showed total industry volume across the six markets rising 11% in the first half, while Thailand’s overall vehicle market grew 15%.
Chinese carmakers also continued to gain ground, increasing their combined Asean-6 market share to 16% in the first half of 2026 from about 11% in 2025. PwC said localisation, including batteries, electronics, software and advanced engineering, is becoming increasingly important as competition intensifies.
PwC uses xEV as an umbrella term covering BEVs and a broad hybrid category that includes HEVs, plug-in hybrids, mild hybrids and range-extended electric vehicles.
