Mazda will roll out a refreshed brand symbol, signalling its long-term commitment to the future while staying true to its roots.
The emblem debuts at the Japan Mobility Show 2025, where it will headline the Mazda booth and introduce visitors to the company’s updated brand expression.
The symbol evolves the design introduced in June 1997, retaining the stylised “M” that suggests soaring wings. Mazda says the update reflects continuous self-renewal and growth, and marks the next step in the brand’s evolution.
Optimised for screens, the new look features a sleeker, bolder form that improves visibility across digital platforms. It arrives alongside a modernised wordmark.
Both elements begin appearing on Mazda’s corporate website today, with a phased adoption plan to follow.
Mazda will run the refreshed and current symbols in parallel, applying each where it best suits the medium and location to strengthen global recognition.
The company said the change was part of a broader strategy to sharpen its presence with consumers who increasingly meet the brand online first.
