Polestar has taken the global gaming sensation GeoGuessr for a spin, launching a quirky version that puts players in the driver’s seat – literally.
The new “GeoGuessr Polestar Edition” challenges players to pinpoint locations across Europe’s best driving routes, but with a cheeky twist: the Polestar 4’s digital rear-view mirror is on screen, showing the world in reverse.
Polestar CEO Michael Lohscheller said, “Both GeoGuessr and Polestar are about exploration, and with the Polestar 4’s rear-view mirror featured in the game, we’ve turned technology into a fun digital adventure, perfect for when you’re charging up your car.”
GeoGuessr CEO Daniel Antell adds, “With navigation at its core, GeoGuessr is all about fun exploration. Partnering with another Swedish brand is a natural fit.”
To mark the launch, a Europe-wide competition has kicked off, leading up to the 2025 GeoGuessr World Championship Finals in Copenhagen.
The winner gets to go on a trip to Polestar’s HQ in Gothenburg, complete with a test track day alongside a pro driver.
Now available on mobile, desktop, and Polestar’s in-car browser, this offbeat game is revving up the brand’s digital experience lineup.
Play GeoGuessr Polestar Edition here.
