MG will take direct control of vehicle distribution, sales and aftersales operations in Belgium and Luxembourg from July 1, 2026 through MG Motor Belgium BV, a new National Sales Company.
The change moves the BeLux business away from the current importer-led model and places it directly under MG Motor Europe.
MG said it plans to continue working with existing retail partners, with the handover arranged to keep customer service, warranty work and aftersales support running through the transition.
The decision follows a stronger sales run in the region. MG said it registered around 6,000 vehicles in Belgium in 2025, giving the brand more than 1.5% market share. It also described itself as the largest Chinese automotive brand in Belgium.
The new subsidiary fits into MG’s wider European expansion.
The brand has opened a European Engineering Centre in Frankfurt and is promoting its SolidCore Battery and Hybrid+ technologies under its “In Europe, For Europe” strategy, which is aimed at developing products and systems around European customer needs.
MG has also been widening its model line-up. Recent additions include the MG4 EV Urban, MGS9 Plug-in Hybrid, MGS5 EV, MGS6 EV and MG HS Hybrid+. Together, the models expand MG’s coverage of electric, plug-in hybrid and hybrid segments.
MG UK and Europe managing director William Wang said Belgium and Luxembourg were key markets in the company’s European growth strategy, with long-term opportunities for further expansion.
MG’s European footprint has grown strongly since the brand returned to the UK market in 2011 with the MG6. It now works with more than 1,300 retail partners across 34 markets and earlier this year delivered its one-millionth vehicle to a European customer.
The new subsidiary gives MG a direct sales structure in Belgium and Luxembourg as it continues to build its European operations.
