Ferrari’s first full-electric model has arrived in China with a reported US$586,600 (RM2.4 million) price tag, but the Italian car maker has not confirmed reports that all 88 units allocated to the country have been sold.
The Luce is priced at 3.988 million yuan in China, which is about 6% lower than the European price of €550,000
Chinese reports said the Luce made its local debut in Shanghai, with CarNewsChina stating that only 88 units had been allocated to China and that all had allegedly been sold.
Ferrari has not publicly confirmed the allocation or the claimed sell-out. The company had earlier said it had received strong interest for the Luce, but precise order figures would only be released with its second-quarter results.
The Luce is already one of Ferrari’s most controversial modern models. It is the brand’s first full-electric car, and it moves a long way from the usual two-seat, low-slung Ferrari formula. It has four doors, five seats, all-wheel drive and a grand touring brief.
There has also been a management change after the Luce launch. Ferrari’s longtime marketing and commercial chief Enrico Galliera is leaving shortly after the controversial EV debut, but Ferrari has not linked his departure to the backlash.
Reuters reported that the decision had been agreed earlier, with Galliera staying on through the Luce launch. He will be replaced from next month by Massimiliano Di Silvestre, the former head of BMW Italy.
Ferrari has positioned the Luce as a different kind of car from Maranello, not a replacement for its petrol and hybrid models.
China is now an early test of that argument. At nearly four million yuan, the Luce is still being sold as an ultra-luxury Ferrari first, and an electric car second.
