Ferrari will reveal the Luce today, giving its first fully electric road car a finished shape after months of staged previews.
The world premiere in Rome is scheduled for 4:10pm Eastern Time today (4.10am in Malaysia the next day). The livestream follows Ferrari’s earlier preview of the car’s technology, cabin and control layout, with the exterior remaining the main reveal item.
“Luce” is Italian for “light” or “illumination”, a symbolic name for a car that pushes Ferrari into a corner of the market it has long approached cautiously. This is not just another new model. It is Ferrari trying to show that an EV can still feel, sound and behave like a Ferrari, even without a combustion engine supplying the emotion.
Known details point to a four-door, four-seat or four-plus-seat grand tourer rather than a low, traditional two-seat supercar.
The Luce is expected to use four electric motors, with output of more than 1,000 PS. Ferrari has also previewed a 122 kWh battery, up to 530km of WLTP range, 350 kW DC charging, 0-100kph in about 2.5 seconds and a top speed of 310kph.
The price is expected at over €500,000 (RM2.3 million), which sits deep in Ferrari territory.
Ferrari has little to prove on speed. What many will want to know is whether the Luce can feel like more than a very expensive electric GT, especially to Ferrari customers raised on revs, noise and mechanical drama.
The reveal should offer the first real clue to how Maranello plans to answer that.
