The Proton e.MAS 7 electric SUV recorded 421 deliveries in January 2025, quickly emerging as Malaysia’s best-selling EV with a 25% market share.
Launched on Dec 16 last year following an extensive publicity campaign, the C-segment model has already secured over 4,000 bookings, with an additional 3,000 units offered under special launch benefits.
More than 80% of these bookings are for the Premium model, reflecting strong consumer interest in Proton’s electric offering.
At the macro level, Malaysian new car sales contracted sharply in January 2025.
Total Industry Volume (TIV) dropped to an estimated 50,278 units, representing a 38.7% decline from December 2024’s 81,987 units and a 24.9% fall compared with January 2024’s 66,925 units.
In this challenging environment, Proton’s group sales—which include domestic, export, Proton e.MAS and smart car segments—totalled 9,914 units in January 2025.
This figure is down from 12,882 units recorded in January 2024 for internal combustion engine models, although Proton’s market share is forecast to climb from 18.7% last year to 19.7% this year.
Export performance also showed notable improvement, with Proton shipping 200 units in January, an 86.9% increase from 107 units in the same month last year.
The Saga led domestic sales with a cumulative total of 4,597 units, while the Persona and Iriz contributed 1,221 and 291 units respectively.
Additionally, the X50 recorded 1,436 units, the X90 203 units, the S70 1,143 units, and the X70 576 units, helping Proton maintain a strong presence across multiple segments.
Deputy CEO Zhang Qiang noted that the swift success of the e.MAS 7 indicated that Malaysians are ready to embrace electric vehicles when the product and price proposition are right.
CEO Roslan Abdullah added that, despite a temporary downturn driven by seasonal factors and a saturated replacement cycle, Proton’s focus on EVs and model diversification positions the company well for future growth.
