Lucid went to investor day on March 12 with two clear jobs: show off the next batch of hardware and explain why any of it should move the company closer to profit.
The key item was Lucid’s new “Midsize” platform, which the company said would underpin a new family of premium EVs priced from below US$50,000 (RM197,000).
Lucid also introduced its next-generation “Atlas” electric drive unit, previewed future software moves such as an in-car AI assistant, and said it plans to build more recurring revenue from software, services, autonomy and platform deals.
Lucid presented all of this in New York as part of a broader push towards profitability and positive free cash flow.
Two named Midsize models were revealed: Lucid Cosmos and Lucid Earth.
Lucid described Cosmos as an SUV aimed at buyers who want strong efficiency, cabin space and performance, while Earth is pitched as the more adventurous one.
A third consumer model would be detailed later.
Lucid said these vehicles are being engineered to keep the brand’s familiar strengths in range, efficiency and performance, but at a lower price and with simpler manufacturing.
Lucid is also believed to be using Midsize to reach a higher-volume premium bracket it cannot get to today with Air and Gravity alone.
Central to that cost-cutting plan is Atlas. Lucid said the new drive unit is smaller, lighter and simpler, with identical front and rear housings and mounts to help manufacturing scale.
The company also pointed to less visible cost-cutting work, including reducing parts count and simplifying assembly.
One example it gave was the removal of traditional beltline mouldings on the doors. Lucid’s argument is better efficiency lets it use smaller battery packs, and smaller battery packs help take cost out of the vehicle. Batteries after all make up a large chunk of an EV cost.
Lucid also revealed more details about its robotaxi plans. The company previewed “Lunar”, a two-seat robotaxi concept based on the Midsize platform, and said it is finalising an agreement with Uber to deploy Midsize-platform vehicles at a scale similar to the previously announced “Gravity” robotaxi programme, with room to grow over time.
For 2026, Lucid said the immediate job is to scale Gravity, broaden its commercial reach, improve manufacturing efficiency and keep tighter control of capital.
