Mazda is gearing up to introduce the Mazda6e in Thailand in 2025 as part of its electrification strategy.
The battery-electric vehicle (BEV), developed in partnership with Changan Mazda Automobile Co., Ltd. will also be sold in Europe. It is already selling in China as the Mazda EZ-6 since last year.
The model made its debut at the Brussels Motor Show last month and is expected to be launched in Europe later this year.
Between 2025 and 2027, Mazda plans to introduce five electrified models, including two BEVs, one plug-in hybrid and two hybrids. The Mazda6e is one of the two BEVs and integrates Mazda’s signature design, Jinba-ittai driving dynamics and craftsmanship with Changan Auto’s electrification and smart-cabin technologies.
Mazda has operated in Thailand since 1955 and is expanding its electric vehicle lineup to cater to the country’s growing shift towards electrification.
At a press conference in Bangkok today, Mazda Motor Corporation and Mazda Sales (Thailand) Co., Ltd. announced a 5 billion Thai baht investment to strengthen Auto Alliance (Thailand) Co., Ltd., the company’s local manufacturing base.
The investment aims to transform the plant into a hub for producing compact SUVs, with an annual production capacity of 100,000 units. The facility will serve both the domestic market and export demand in Japan and the Asean region.
And what’s good for Thailand will probably be good for Malaysia as well. We believe the China-made Mazda6e will make its way to Malaysia after it starts selling in Thailand.
Mazda’s president and CEO Masahiro Moro said the company would continue to introduce electrified products tailored to evolving market demands. He said Mazda is focused on delivering a unique driving experience while leveraging its Thai production base for regional expansion.
