Proton e.MAS is expanding to Sri Lanka after Proton International Corporation signed a distributorship agreement with David Pieris Holdings (Private) Limited (DPHL), with retail sales targeted to begin later in 2026.
The business will be handled by David Pieris Automobiles (Private) Limited.
DPHL is one of Sri Lanka’s larger diversified groups, with interests spanning automotive, financial services, logistics and leisure. Proton said the arrangement will allow the distributor to draw on those operations for vehicle sales, financing and after-sales support.
Proton International Corporation CEO Edmund Lim said Proton’s ambition is to make the Malaysian marque the leading new energy vehicle (NEV) brand in Sri Lanka.
Sri Lanka will add another market to the e.MAS export footprint.
Proton currently lists Singapore, Trinidad and Tobago, Mauritius and Nepal as export markets for its electrified models, with Brunei expected to follow. The e.MAS 5 has also started exports, with 130 units shipped so far.
At home, Proton said e.MAS had accumulated 31,504 electrified-vehicle registrations by July 31, just 20 months after the e.MAS 7 was launched in December 2024.
Of that total, 30,293 were Malaysian registrations and 1,211 were export deliveries. Proton described e.MAS as the fastest automotive brand in Malaysia to cross 30,000 xEV registrations.
The domestic tally comprises 13,279 e.MAS 5 units, 12,068 e.MAS 7 units and 4,946 e.MAS 7 PHEVs.
Proton identifies the e.MAS 5 as Malaysia’s best-selling EV, the e.MAS 7 as the best-selling C-segment electric SUV and the e.MAS 7 PHEV as the country’s best-selling plug-in hybrid.
Proton e.MAS now operates 58 dealerships, 45 service centres and 10 Body & Paint centres nationwide. Its integrated charging map lists more than 4,700 charging points, including over 1,500 points at more than 600 condominiums.
All three e.MAS models are now assembled in Malaysia following the start of local production for the e.MAS 7 PHEV. Proton said the PHEV currently carries 30% local content.
Production capacity is also being increased. Proton has invested another RM37 million in its dedicated EV manufacturing facility, raising annual capacity from 20,000 to 42,000 units to support domestic sales and exports.
