A new study by Tata Consultancy Services (TCS) reveals that 64% of consumers are likely or very likely to consider an electric vehicle (EV) for their next purchase, signalling growing interest in sustainable mobility.
The “TCS Future-Ready eMobility Study 2025”, which surveyed over 1,300 respondents across North America, Europe, Asia-Pacific, and the UK, highlights key trends and challenges in the EV market.
Sustainability and cost efficiency were identified as primary motivators for EV adoption. However, 60% of consumers cited inadequate charging infrastructure as a major hurdle, while 56% indicated willingness to spend up to US$40,000 (RM169,000) on an EV.
Fleet adopters echoed similar sentiments, prioritising operational cost reductions and expressing readiness to pay a premium for EVs over traditional internal combustion engine vehicles.
The study also noted conflicting perceptions about the environmental impact of EVs.
While 63% of EV influencers cited reducing carbon footprints as their primary motivation, 48% acknowledged concerns that EVs might not significantly reduce overall carbon output.
Commercial fleet operators maintained a generally positive outlook, with 53% highlighting cost savings as a key benefit.
Charging infrastructure remains a critical issue, with 74% of EV manufacturers identifying it as the biggest barrier to market growth.
At the same time, 55% of manufacturers are investing in battery technology advancements, while 78% are working to reduce vehicle costs. Additionally, 90% of manufacturers and 84% of influencers expect improvements in battery technology to enhance EV range, charging speed, and overall performance.
The study revealed regional variations in EV adoption intent. In the United States, 72% of respondents expressed a likelihood of buying an EV, compared to only 31% in Japan.
Range expectations also varied, with 41% of consumers considering 200–300 miles acceptable per charge, while 31% preferred 300–400 miles.
TCS highlighted its role in supporting the EV transition, providing solutions such as battery management systems, EV charging infrastructure, and digital platforms to manufacturers worldwide.
TCS president of manufacturing Anupam Singhal said there was a need to overcome technological and economic challenges to accelerate the global shift to sustainable mobility.
The survey reflects optimism for EV growth despite existing obstacles, with a focus on innovation, collaboration, and cost reductions driving the industry forward.
