Volvo is pulling back the EX30 in the US. Volvo has said that 2026 will be the final model year for the small electric SUV there, even though the car only recently went on sale for 2025 and gained a Cross Country variant for 2026.
This only affects the US. Volvo said the EX30 will remain available in other markets, including Canada and Mexico.
Tariffs are almost certainly the reason. The EX30 was first built in China, then sourced for the US from Volvo’s Ghent plant in Belgium to get around America’s 100% tariff on Chinese-made EVs.
Even then, the car didn’t stay safe for long. The US later added a 25% tariff on imported cars across the board.
The sales numbers don’t justify eating those costs.
EX30 deliveries fell from 542 units in September 2025 to 184 in October after the federal EV tax credit ended.
Volvo moved 5,409 EX30s in the US last year. Not enough to justify the import costs.
Volvo isn’t walking away from US EVs entirely. The EX40 and EX90 stay, and the EX60 is still due later this year.
The EX30 didn’t fail. The US just became an awful place to sell cheap imported EVs.
