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    Gentari group CEO Sushil Purohit and BYD Malaysia managing director Jacob Ma showing the signed documents in Shenzhen. Behind them (from left) are Gentari chief green mobility officer Fadzrul Ahmad, Petronas senior vice president for corporate strategy Marina Md Taib, BYD chairman and president Wang Chuanfu and BYD vice president Liu Xueliang.

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Home Offbeat

Car UV exposure warning: Aussie tyre brand wraps vehicle in fake skin to tackle driver sun safety blindspot

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    Someone at mycar Tyre & Auto sat in a meeting and said: “What if we covered a car in human skin?” And apparently nobody left.

    The result is the Sunburnt Car — unveiled at Sydney’s Circular Quay on March 31.

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    The entire interior has been reupholstered in UV-reactive synthetic skin.

    Seats, panels, everything. It reddens under ultraviolet exposure. There are individually placed hairs, freckles, and moles — some deliberately resembling the kind a dermatologist would want a closer look at. It is, by any reasonable measure, a lot.

    The fabrication went to ODD Studio, a Marrickville prosthetics outfit with Oscar and Bafta wins.

    The science came from Dr Joanneke Maitz, a burns surgeon at Concord Hospital.

    Her finding: standard car glass does nothing useful against UVA rays — the type that skips the visible burning and goes straight to DNA damage. You’re essentially just outside.

    Why does a tyre shop care? Because mycar’s research found 70% of Australians think they’re protected from the sun inside a car. They’re not.

    Some 39% didn’t know windows fail to block UV. Yet 92% consider themselves “sun safe.” Australia has the world’s highest melanoma rates.

    Here’s where mycar Tyre & Auto plugs a product. It offers free Sun Spot UV-detecting stickers at 275-plus mycar locations across Australia.

    Stranger things have been parked at Circular Quay. Few have had a point quite this hard to argue with.

    Category: Offbeat
    Tags: Dr Joanneke Maithuman skinmycar Tyre & Autosun safetySunburnt Car

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