Hyundai is planning a heavy product push in North America, with 36 all-new or substantially updated models due between 2026 and 2030.
That is the key takeaway from Hyundai Motor Company president and chief executive José Muñoz at the carmaker’s annual shareholder meeting, and it gives a clearer sense of how seriously the group is treating the US, Canada and Mexico over the next few years.
Hyundai said the rollout would cover passenger cars, SUVs, trucks and commercial vehicles, with a spread of ICE, hybrid, EV and extended-range electric powertrains.
It also said the plan includes core models as well as extra derivatives such as XRT and N variants, suggesting Hyundai is trying to cover both volume and niche demand rather than betting on a single formula.
Hyundai tied the model offensive to its previously announced US$26 billion (RM104bil) US investment programme, which includes a steel mill in Louisiana and a robotics hub.
The company is targeting more than 80% of the vehicles it sells in the US to be assembled locally by 2030, while also lifting US supply-chain content from about 60% to 80%.
Building more of them closer to the customer, with more local parts, is what gives Hyundai more protection against policy swings, cost pressure and supply disruption in the years ahead.
