Polestar marked five years in Britain with a festival that felt part owners’ meet, part tech expo, part rolling sculpture.
Centre stage: the UK reveal of the Polestar 5, a four-door performance GT born from the 2020 Precept concept and largely engineered on home turf at Horiba MIRA in Nuneaton.
About a thousand customers turned up to the brand’s Bicester Motion base, where 180 owners spent three hours arranging their cars into a 170-metre Polestar logo across the airfield — precision parking as performance art.
Presenter and enthusiast Vicki Butler-Henderson kept proceedings brisk while partners including Bowers & Wilkins, Google, Gentex, Bridge of Weir, Pirelli, Brembo, Zaptec and Octopus Energy showed their wares in a busy demo zone.
Polestar’s Arctic Circle one-offs (2, 3 and 4) made their first UK appearance, with visitors “driving” them on simulators around Austria’s Fat Ice Race course.
The Guinness World Records-holding Polestar 3 Long range Single motor, which covered 935km on a single charge, drew a crowd alongside talks on eking out real-world range.
Out on the airfield, back-to-back drives in Polestar 2, 3 and 4 underlined the brand’s performance tilt, while a short off-road loop in the 3 added gravel to the gloss.
On the main stage, Head of Sustainability Fredrika Klarén tackled the industry’s wobble on the road to zero, and Head of Exterior Design Nahum Escobedo traced the clean lines from Precept to the production 5.
Polestar UK managing director Matt Galvin said: “It was incredible to see so many customers and friends of the brand on Saturday, and the reception to the new Polestar 5 has been astonishing.
“Polestar UK is growing fast and has a very exciting future ahead of it, and I would like to thank all our customers for being part of this success story.”
Five candles, one giant logo, and a flagship GT taking a very public bow.
