Harmony Auto has launched Malaysia’s first Denza showroom in the heart of Kuala Lumpur, signalling a new chapter for premium electric vehicle retail ahead of the Denza D9 launch.
The dealership, located at Atlan Tower, Jalan Ampang, started operations today on teh same day the D9 was launched. A Denza 3S centre in Skudai, Johor, is also scheduled for a near-future opening.
The showroom, strategically situated in KL’s golden triangle, occupies a 5,500 sq ft space designed to house up to six vehicles and deliver a modern, minimalist ambience with high-end finishes and lighting.
Digital displays and interactive screens are integrated throughout the facility, which also features a premium customer lounge, coffee bar, and merchandise counter.
With the capacity to accommodate between 100 and 500 visitors weekly, the showroom is positioned as a key retail point.
BYD Asia-Pacific Auto Sales Division General Manager Liu Xueliang remarked on Malaysia’s growth prospects for automotive brands and highlighted the Denza D9’s alignment with rising demand for eco-friendly, premium electric vehicles.
Fanny Lee Fong Ching, Head of Sales at Denza Harmony Auto KLCC, emphasised the group’s heritage in luxury automotive retail and its commitment to high-quality service, noting the significant role of the showroom in meeting customer expectations.
Harmony Auto, a global auto retailer with over 80 authorised outlets worldwide at the close of 2023, has formed a strategic partnership with BYD to spearhead Denza’s retail and distribution in Malaysia. The Denza D9 is currently open for bookings, with an early bird discount available at the new showroom.
