Genesis announced it will open a design studio in California in Q1 2025.
Genesis Design California marks a significant milestone in the growth of the Genesis brand, which will celebrate its 10th anniversary next year.
Genesis Design California, located in El Segundo, Calif., will span 80,000 square feet and house 45 team members.
Genesis described the place as being designed “to place visitors in a meditative state of mind distinct from the outside world”.
The restrained yet warm aesthetic of Genesis Design California promotes a sense of calm and focus, it said.
Team members can enjoy natural and artful spaces for focus and creativity beyond the traditional office environment, ranging from those designed for quiet solitary work to bustling design lab experimentation, including:
– A modern tea platform in the lobby space, inspired by the brand’s distinctly Korean heritage
– Colours, materials and finishes studio
– Clay modelling workshop
– Digital design lab
– Library for discussion, research and reflection
– Open workspace featuring a variety of collaborative breakout spaces and flexible seating
– Large, bright office and conference spaces
– Private spaces enclosed in soft acoustic felt for a calming experience
– Outdoor spaces and lounge areas inspired by traditional Korean gardens and the outdoor aesthetic of Southern California
– An upper-level patio that can accommodate various uses, such as events and dining
“Genesis is a leader in automotive design,” said Genesis chief creative officer Luc Donckerwolke.
“The climate, cultural arts and automotive scene in Los Angeles offered us the possibility to create a dynamic and attractive work experience by integrating nature and light into the work and creative spaces.”
Genesis has a product line-up that covers both internal combustion engine (ICE) and electric models. Its electric cars include the GV60, GV70 and G80. The GV70 and G80 also have an ICE counterpart.
