Proton e.MAS has completed the rollout of its latest corporate identity with six newly designed showrooms now open across Malaysia.
The additions bring its retail network to 58 dealerships, supported by 45 service centres and 10 body and paint centres nationwide. Proton e.MAS described itself as Malaysia’s No. 1 xEV brand.
The six outlets are Proton e.MAS Bukit Jalil, operated by AJG Mobility; Jalan Sultan Ismail by Mbf EV Auto; Temerloh by Dunia Auto; Batu Pahat by Promas EV; Taiping by BH Autotech; and Kulim by GB Auto.
Each showroom follows the brand’s updated retail format, with cleaner layouts, improved lighting, natural materials and full-height glass façades. Proton e.MAS said the design is intended to create a more consistent experience across its dealer network.
The new outlets are also larger. Floor areas range from about 950 to 1,400 square metres, giving dealers more room to display vehicles and expand aftersales operations.
Pro-NET chief executive officer Zhang Qiang said the retail update was meant to keep pace with the brand’s expansion and give customers greater confidence when visiting a showroom.
Proton e.MAS said the larger facilities would allow dealers to increase service capacity, add technical staff and reduce waiting times.
The six openings give Proton e.MAS broader retail coverage while standardising how customers view, buy and service its electric vehicles nationwide.
The company said the updated format was designed to support further growth without leaving dealer facilities or aftersales capacity behind as more models and customers enter the network in Malaysia.
