Here’s big news from Mercedes-AMG. It is developing a full-size SUV entirely in-house for the first time in its 57-year history.
This new off-roader, dubbed “Born in Affalterbach,” marks a significant milestone for the performance brand.
Using its proprietary AMG.EA electric performance platform, initial test drives of development vehicles are set to begin this winter.
Mercedes-AMG has a longstanding legacy in the high-performance SUV segment, having introduced the ML 55 AMG over 25 years ago.
Today, the brand offers six SUV model lines, including the popular GLA, GLB, GLC, GLE, GLS, and EQE SUVs. The Mercedes-AMG G 63 remains the flagship of its off-roader lineup.
The new SUV will be the second model built on the all-electric AMG.EA platform, which emphasises high performance while integrating electric mobility. This will be the sixth vehicle fully developed by AMG, joining models like the GT, SL and SLS.
Mercedes-AMG CEO Michael Schiebe said the new SUV is designed with a clear focus on performance.
“Our new high-performance architecture follows a clear philosophy: ‘AMG First, EV Second’. This means that the vehicles not only excel as electric vehicles but also embody the core AMG qualities of emotion and performance.”
