TIME magazine has recognised the driver-understanding system in Volvo’s new EX90 electric SUV as one of its “Best Inventions of 2024”.
The system, included in Volvo’s latest flagship vehicle, enhances driver safety by detecting signs of impairment, fatigue, or distraction through real-time sensors.
If the system senses any driver issues, it initially sends a gentle alert, followed by more persistent warnings if the driver remains unresponsive. In severe cases, such as a driver falling asleep, the EX90 can autonomously bring the vehicle to a safe stop and activate hazard lights to warn other road users.
Volvo’s CEO, Jim Rowan, said the EX90 was designed to be the safest Volvo model to date, reflecting the company’s ongoing commitment to automotive safety.
The system’s development is grounded in over 50 years of Volvo’s real-world safety research, aiming to address gaps in driver behavior that contribute to collisions.
The EX90 also marks a step towards Volvo’s vision of zero collisions by adapting to driver needs and incorporating over-the-air updates that improve its capabilities over time.
This honour from TIME follows Volvo’s long history of safety innovations, including the three-point seatbelt introduced in 1959, which is credited with saving millions of lives globally.
Volvo aims to continue evolving safety standards through technologies that advances its commitment to safer roads.















