MG has marked its parent group’s 100 million-customer milestone with a handover ceremony in London, using the occasion to connect its old British sports-car image with its newer electric-car push.
The ceremony took place at MG’s London headquarters, where MG Motor UK and Europe managing director William Wang handed over an MG4 EV Urban to Natalia Nobes, described as the group’s 100,000,001st customer.
Nobes came from a family with a long MG connection, going back to her grandfather’s classic MGB.
“As a child, I would sit in my grandfather’s MGB and imagine what it might be like to drive one, and it is a memory that has stayed with me ever since,” Nobes said.
The MG4 EV Urban is an electric hatchback for city use and everyday affordability than Sunday drives in a small British roadster.
MG was founded in 1924 and built much of its reputation on small, characterful sports cars. Today, under SAIC Motor ownership, MG sells a broader line-up that includes electric cars, plug-in hybrids and hybrids.
Wang said the 100 million-customer mark was “a testament to the trust that drivers around the world have placed in MG”.
MG is tying the milestone to its century-old brand story, although the 100 million-customer figure refers to its parent automotive operations rather than MG alone.
Nobes said the handover felt personal because it joined an old family memory with a new electric car.
“This moment feels really special,” she said. “In a way, it feels like everything has come full circle from being inspired by something nostalgic while also stepping into something new.”
MG’s recent growth has been tied closely to its push into more accessible electric and electrified models, particularly in Europe. The MG4 has been one of its more visible EV products, giving the brand a stronger foothold outside China.
