Polestar is putting a wagon-style Polestar 4 at the front of what it calls its biggest model offensive yet, signalling a clear tilt towards practicality as it lines up four launches by 2028.
The EV maker said it expected low double-digit retail volume growth in 2026 and planned to expand its retail network by 30%, as it tried to turn momentum into steadier, higher-quality sales.
The new Polestar 4 variant is pitched as a more versatile take on the brand’s current best-seller, aiming for a wider customer base without changing the underlying technology.
Polestar said it is combining estate-like space with SUV flexibility, while keeping the dynamic performance it wanted associated with the nameplate.
Deliveries are expected to start in the fourth quarter of 2026, and Polestar said the sales mix is expected to continue shifting towards the Polestar 4 in 2026.
There is an Asia angle baked into that decision, too. With the Polestar 4 family tied to South Korea production, the long-roof move strengthened a regional manufacturing footprint that is key for markets across Asia where premium EV interest is rising, but buyers still weighed usability, aftersales confidence and charging convenience alongside brand appeal.
For Malaysia and its neighbours, Polestar’s planned retail network expansion also comes as a practical lever: in this part of the world, a bigger on-the-ground presence often does as much work as the spec sheet.
Polestar chief executive Michael Lohscheller said the four-model plan targeted the “heart” of the EV market, where demand and profit pools were higher.
He positioned the rollout, plus the retail footprint push, as the groundwork for profitable growth and operational improvement even as the broader industry grappled with economic uncertainty and shifting trade conditions.
Besides the Polestar 4 wagon-style addition, Polestar said the Polestar 5 is next. The four-door grand tourer, first presented in 2025, is described as the brand’s halo car, with deliveries expected from summer 2026.
Lohscheller pointed to its lightweight bonded aluminium platform and the feedback it received during a European launch tour.
The next-generation Polestar 2 follows in early 2027. Polestar described it as a completely new successor to the sedan that established the brand, and noted more than 190,000 Polestar 2s were sold to date.
Rounding out the roadmap is the Polestar 7, a compact premium SUV planned for 2028.
Polestar said the compact SUV segment accounted for about one-third of total BEV volumes in Europe in 2025 and said it is convinced it could offer a progressive, performance-driven product at an attractive price point, built in Europe.
Polestar said 2025 was its best year ever for retail sales, despite the challenging geopolitical and economic environment. It said financial guidance would be provided alongside its full-year 2025 results.
