Mercedes-Benz Cars Malaysia appointed Martin Schulz as its new CEO and president, effective Feb 1, as the German luxury brand folded four markets into a newly integrated Southeast Asia leadership structure.
The appointment came via Mercedes-Benz Malaysia Sdn Bhd, a wholly owned subsidiary of Mercedes-Benz AG.
Alongside the Malaysia role, Schulz took on the job of heading the integrated Southeast Asia region covering Malaysia, Singapore, Thailand and Vietnam.
Schulz succeeds Amanda Zhang, who stayed on as a board member and moved into a senior adviser position to support continuity during the handover.
Zhang said it had been “a privilege” to lead the Malaysia and Singapore business and added that she had “full confidence” in Schulz as he steered the next phase of growth.
During her tenure, Mercedes-Benz pointed to several milestones: Southeast Asia’s first “Retail of the Future” agency model in Malaysia and the opening of the Stars@Mercedes-Benz Bangsar flagship format.
She was also credited with expanding the brand’s EV charging ecosystem through partnerships, driving profitable growth in Singapore, and tightening the region’s go-to-market strategy.
Schulz, who joined Mercedes-Benz in 1999, brought a mix of Europe, Middle East and Asia experience. Mercedes-Benz said he previously served as CEO in the United Arab Emirates and Romania, and held more than a decade of senior roles across Vietnam, Thailand and Korea. Most recently, he was based in Stuttgart in various sales and marketing functions.
Schulz said he was “thrilled” to return to Asia and planned to work closely with teams and retail partners to strengthen customer experience and Mercedes-Benz’s luxury positioning in the region.
