Volkswagen Anhui has launched the ID. UNYX 07 in China, giving its gold-badged ID. UNYX range a new electric coupe-style model aimed at local buyers who expect more software, more screens and keener pricing than traditional Volkswagen products used to offer.
The official Volkswagen ID.’s Weibo account said the ID. UNYX 07 is now on sale with a promotional price from 109,900 yuan (US$16,174/RM64,200).
The two listed versions are the Pure at 109,900 yuan and Pure SE at 119,900 yuan (RM70,000). Their official guide prices are 129,900 yuan (RM75,900) and 139,900 yuan (RM81,700) respectively.
The ID. UNYX 07 is the first production Volkswagen model built on the group’s China Electronic Architecture (CEA), a zonal electronic architecture developed by Volkswagen Group China Technology Company (VCTC), CARIAD China and XPeng.
Volkswagen said the car was developed, tested and produced entirely in China, with production taking place at Volkswagen Anhui, which is one of the operating companies under the Volkswagen China umbrella.
Volkswagen said the CEA architecture cuts the number of electronic control units by around 30%, supports over-the-air updates and would be used across electric, hybrid and combustion models.
The group also said the ID. UNYX 07 project moved from concept to production in 18 months, its fastest timeline for an all-new electronic architecture.
The ID. UNYX 07 measures 4,853 mm long, 1,852 mm wide and 1,566 mm tall, with a 2,826 mm wheelbase.
It uses a single rear motor with 170 kW (231 PS), a 60 kWh lithium iron phosphate battery and 558km CLTC (446km WLTP) range. Top speed is capped at 160kph.
Inside, the car carries the full China-market tech checklist: a digital instrument cluster, AR head-up display, 15-inch 2K central screen, 12-inch passenger screen, 12-speaker audio, ambient lighting and a panoramic glass roof. Boot space is reported at 711 litres, expanding to 1,580 litres with the rear seats folded.
Driver assistance is split into two levels. The standard camera-and-radar setup supports highway NOA, while a later LiDAR version is expected to support urban NOA. Memory parking and cross-level parking are also offered.
In China, features like these are no longer treated as extras. They are part of the basic fight for customer attention, and Volkswagen now knows it has to play by those rules.
