Omoda | Jaecoo Malaysia has bolstered its aftersales infrastructure and market presence with the opening of a new 88,000 sq ft parts warehouse in Shah Alam’s Hicom Industrial Estate.
In operation since March and owned by Chery Corporate Malaysia, the facility more than doubles previous storage capacity and stocks roughly 10,000 parts for all Omoda | Jaecoo models in the country.
It would also house inventory for the upcoming iCaur range, ensuring dealers are equipped ahead of the iCaur 03’s Q3 2025 launch.
The brand’s network now spans 45 dealerships nationwide, covering both sales and aftersales, while iCaur has secured 11 dealer partners with further expansions planned.
Omoda | Jaecoo Malaysia vice president Emily Lek said the centrally located warehouse “is pivotal in supporting our growing dealership network … and positions Omoda | Jaecoo to grow alongside the Malaysian market and supports our expanding export business in the Asean region.”
The bigger warehouse would enable the two brands to stock more parts and get them to customers faster.
About two weeks ago, Chery finally came around to rebrand its two sub-brands as conjoined brands of Omoda | Jaecoo (spoken as Omoda and Jaecoo or O & J) in Malaysia in alignment with how the dual brands are being marketed around the world.
This cleared the fog and confusion – somewhat – among Malaysians and even among Chery Malaysia employees. The “somewhat” part relates to Omoda 5 and Omoda E5, which stayed put as Chery models and are not relocated to Omoda | Jaecoo. Go figure!
On the topic of iCaur, it is sold as iCar in China but was renamed for the export market because of potential trademark disputes.
The practice of slightly altering brand names — by adding or removing just one letter — for markets outside China is rare but not unheard of.
It’s usually done for trademark, pronunciation or marketing simplicity reasons.
