One day, Chery could sell more robots than cars. Those are bold words coming from Chery International president Zhang Guibing.
It’s still early days but Chery is starting the ball rolling with the global rollout of its AiMOGA humanoid robots, handing over the first batch of 220 units at an event in Wuhu, China, held in conjunction with Auto Shanghai 2025 and the International Business Summit. Chery has named the humanoid robot Mornine.
The robots form part of Chery’s strategy to expand from “intelligent manufacturing” into “intelligent service” and represent a potential new revenue stream for the marque.
Before the official handover, Chery piloted one AiMOGA unit at a Kuala Lumpur 4S dealership, marking Malaysia as an early testing ground ahead of the broader launch.
A Chery Malaysia official said two robots are already in hand and ready for deployment to local dealers, each unit carrying a price tag of around RM300,000. To lower barriers to adoption, Chery is exploring leasing arrangements for its dealers.
The AiMOGA humanoid, co-developed by Chery’s in-house robotics team and DeepSeek, is powered by NVIDIA H800 chips and integrates DeepSeek’s V2, V3 and R1 open-source models on its cloud platform to drive interactive show-room duties.
Its bionic motion system allows it to walk at up to one metre per second, execute dexterous hand operations and collaborate with other robots on tasks such as guided tours and reception duties.
In its current configuration, AiMOGA serves as an intelligent sales consultant: greeting visitors, serving beverages, assisting with test-drive bookings, conducting vehicle walkaround explanations and even performing flash-mob dance routines.
Dual-core processors running advanced AI models such as CheryGPT and DeepSeek enable natural-language understanding, with multilingual support in 10 languages and up to 95 per cent recognition accuracy.
Cloud-based tools allow rapid, domain-specific knowledge updates, meaning the robot can become an expert adviser in under an hour.
The AiMOGA project entered its initial R&D phase in 2023, with a prototype publicly unveiled in early 2024. Subsequent demonstrations have showcased autonomous navigation, semantic mapping and coordinated multi-robot tasks such as water delivery.
Beyond automotive retail, Chery plans to expand AiMOGA’s role into environments including shopping malls, exhibitions, cinemas, government service centres, schools, eldercare facilities and private homes.
Chery has also developed a robotic dog called Argos.
