Volkswagen previewed its entry-level electric vehicle, which is expected to retail at around €20,000 (RM92,000).
Volkswagen will publicly reveal the show car version of this new entry-level model at the beginning of March, while the production model is scheduled for its world premiere in 2027.
The vehicle is designed to attract a wide spectrum of customers by offering a high-quality, affordable electric option.
The new model forms part of a broader family of electric small cars being developed within the VW brand. In addition to this vehicle, the production version of the ID.2all — set to reach dealerships in 2026 with a base price of less than €25,000 (RM115,000) — will complement Volkswagen’s strategy to promote low-cost electric mobility.
Volkswagen Passenger Cars CEO Thomas Schäfer said making e-mobility attractive for everyone is central to the brand promise, and he assured that Wolfsburg would remain the hub of innovation and production excellence.
He described the model as “an affordable, high-quality and profitable electric Volkswagen from Europe for Europe,” underlining its importance in strengthening the brand’s competitive edge.
Since the launch of the ID. family in 2019, Volkswagen has sold over 1.35 million ID. vehicles worldwide, including 383,100 sold last year.
The Wolfsburg plant is set to maintain its central role as production evolves and new technologies are introduced.
With Golf production moving to Mexico, the resulting space at Wolfsburg’s Hall 54 will allow the implementation of new production processes for the next-generation electric Golf and the high-volume electric T-Roc.
Both models will be built on the new Scalable Systems Platform (SSP), which is expected to redefine production standards in the electric era.
Under the “Zukunft Volkswagen” (Future Volkswagen) agreement reached in December 2024, Volkswagen aims to become the world’s technologically leading volume manufacturer by 2030.
The company’s “triple A” strategy—accelerate, attack and achieve—includes launching nine new models by 2027 and optimising cost structures to secure its future as a leader in sustainable mobility as it positions itself to counter the intense competitive pressure from the Chinese EV sector.
