Pro-NET is pushing Proton e.MAS beyond car sales and into the less visible side of EV ownership: data hosting, connected-car services and charging access.
The Proton Holdings subsidiary said it is localising its digital infrastructure, connected mobility services and charging platform as part of Malaysia’s wider EV and automotive localisation agenda. The company linked the move to the National Automotive Policy 2020 (NAP 2020) and National Energy Transition Roadmap (NETR).
The biggest number is on the digital side. Proton e.MAS said more than RM40 million had been invested in cloud services and its vehicle connectivity platform, with deployment hosted at Telekom Malaysia (TM) data centres. That means vehicle data is stored locally, a point Pro-NET is tying to Malaysia’s digital sovereignty push.
Pro-NET chief executive officer Zhang Qiang said: “Proton e.MAS is committed to building a complete connected mobility ecosystem that is designed around Malaysian drivers, Malaysian infrastructures, and Malaysian everyday needs. Localisation is not only about where our technology is hosted, but how our services are developed to make EV ownership more convenient, familiar, and relevant for Malaysians.”
Proton e.MAS also said its connected vehicle platform now serves more than 300,000 vehicles, including Proton models. It claims the system is Malaysia’s first self-developed vehicle connectivity platform. Features include remote vehicle control, connected infotainment, charging integration and the Proton e.MAS app.
The platform has handled more than eight million remote-control requests for EVs. Local touches include Bahasa Malaysia support, localised navigation, an integrated live charging map, a Qibla compass and TheNoor prayer app.
On charging, Proton e.MAS said it had invested more than RM4 million in its local charging platform. It has recorded about 11,000 users, 30,000 charging orders and nearly 790,000 kWh of charging volume.
Its integrated live charging map currently gives users access to more than 4,300 charging points nationwide, which Proton e.MAS said represents about 90% of Malaysia’s public charging network.
The company also said it works with Malaysian technology, payment, media, telco and charging partners, including TM, Maxis, Celcom, Altel, TnG Digital, Maybank, Fasspay, SYOK, MYTV, TheNoor and ChargeSini.
