Genesis has put a clear marker down for its next decade with the global debut of the GV60 Magma, its first full-blooded performance model, and the striking Magma GT Concept at Circuit Paul Ricard in France.
Both cars sit under a new “Luxury High Performance” banner, which Genesis wants to make the core of its identity over the coming years.
The idea is not just bigger power numbers, but a blend of serious speed, polished handling and the sort of cabin finish buyers already expect from the Korean luxury brand.
Company boss José Muñoz set the tone, saying: “Genesis achieved one million global sales faster than any luxury marque in history. Magma represents our declaration that the next ten years will be even more significant.”
Chief creative officer Luc Donckerwolke added: “Magma reveals a new facet of Genesis, one that elevates the brand towards true luxury through performance.”
The GV60 Magma is the first production proof.
Based on the electric GV60, it gains a lower, wider stance, a new front bumper with three functional cooling inlets, wider arches, 21-inch forged wheels and a rear wing that actually generates downforce.
Black trim, minimal chrome and “Magma” orange detailing give it a more focused look without turning it into a caricature.
Inside, there is the same approach: sporty, but not shouty. Chamude suede-style trim wraps the seats, doors and centre console, with orange and grey stitching, quilting and seatbelts picking out the Magma theme.
The steering wheel gets its own rim design, black badge and dedicated buttons for drive modes and boost.
Under the skin, front and rear motors deliver 448kW (601hp) and 740Nm in normal form, rising to 478kW (641hp) and 790Nm in Boost Mode.
Top speed is 264kph and, with Launch Control engaged, the GV60 Magma will run from rest to 200kph in 10.9 seconds.
Three drive settings – Sprint, GT and a configurable MY mode – let drivers tweak the e-LSD, stability control and other systems.
Suspension is upgraded with revised geometry, electronic damping and additional bushings aimed at sharpening turn-in without wrecking ride comfort.
Bigger brakes with monoblock front calipers sit behind the 21-inch wheels, while extra glass and body sealing are meant to keep the cabin quiet even on wide rubber.
There is also a heavy tech layer. “Magma Mode” reworks the instrument cluster to show key performance data such as temperatures, G-forces and remaining boost.
A head-up display simplifies the essentials. The infotainment suite adds a Virtual Gear Shift that mimics the feel and sound of a high-revving combustion car, Drift Mode for rear-biased antics, and battery control software to manage temperatures for track use.
Alongside it, the Magma GT Concept is pitched as a future halo and a link to earlier Magma projects like the GV80 Coupe Concept and X Gran Berlinetta.
After an early outing with the GV60 Magma Concept at the Goodwood Festival of Speed, Genesis now plans to roll out the production GV60 Magma in South Korea first, then in Europe and North America from 2026 as it chases a bigger slice of the performance EV market.
