Porsche is putting fresh money into battery technology even as it keeps plug-in hybrids and combustion engines firmly in its long-term product plans.
The carmaker used its Capital Markets Day at Weissach to outline its new “Sportwagenschmiede ’35” strategy, which calls for continued investment in next-generation batteries alongside what Porsche describes as brand-defining combustion and PHEV powertrains. The company wants each powertrain type to deliver what it considers the sportiest car in its respective segment.
That means electrification remains central, but Porsche is no longer treating battery-electric vehicles as the sole destination.
Its next major EV arrivals will be the electric 718 Boxster and Cayman, with their first full year of production expected in 2028. In the same year, Porsche plans to reveal a new B-segment SUV that will sit alongside the electric Macan but use combustion and plug-in hybrid powertrains.
Porsche is also strengthening ties with Audi around the PPE and PPC architectures. Sharing those platforms is intended to reduce development effort while allowing Porsche to retain its own chassis, powertrain and other brand-specific engineering.
The company is simultaneously pruning its range. It wants about 20% fewer model variants, while increasing the share of higher-margin D- and E-segment vehicles by around 45% in the medium term.
A possible SUV above the Cayenne is under study, while a new mid-engined supercar platform is being developed for a model positioned above the 911. Porsche will preview that project on Oct 15.
More expensive cars will also become more personal.
Porsche plans to expand Sonderwunsch and Exclusive Manufaktur options substantially, targeting a sixfold increase in Sonderwunsch sales and about 20% higher average selling prices for top-end models.
Behind the product push is a broader effort to make Porsche less dependent on sheer volume. The company plans to lower its break-even point to below 200,000 vehicles, while cutting development costs and reducing complexity across the range.
Porsche is still spending on batteries and EVs, but its 2035 plan is explicitly multi-powertrain rather than all-electric.
