Chery Corporate Malaysia has tied up with Touch ‘n Go to stick branded RFID tags into the purchase bundle for selected new Chery, Omoda Jaecoo, and iCAUR models sold across the country.
The move is pure convenience. Instead of leaving buyers to sort out toll access after collecting their keys, the tag comes with the car. One less chore.
The group hasn’t been quiet in the local market. Chery has shifted over 30,073 vehicles since 2023, running through a dealer and aftersales network that’s closing in on 60 outlets.
Omoda Jaecoo, meanwhile, clocked 17,849 units in 2025 alone — more than double the prior year’s tally.
Worth noting: the tags aren’t just pegged to current toll infrastructure.
They’re built to work with both Single Lane Fast Flow and Multi-lane Free Flow systems, which means they won’t be obsolete if Malaysia’s highway operators push ahead with broader MLFF rollout.
Chery Corporate Malaysia’s executive vice president Men Lin Bo described it as part of delivering a better ownership experience overall, beyond just the vehicle itself.
Touch ‘n Go Group CEO Praba Sangarajoo said he believed the automotive sector is starting to treat RFID less like a payment feature and more like basic kit.
Both companies said joint marketing campaigns are in the works to nudge broader public uptake of RFID.
