Proton e.MAS accounted for 47.3% of Malaysia’s battery electric vehicle (BEV) market in the first 10 months of 2026, according to Road Transport Department (JPJ) registration data cited by Proton New Energy Technology (Pro-NET).
The Proton subsidiary reported 35,730 vehicle sales between January and October, comprising 34,629 domestic deliveries and 1,101 exports.
The cumulative figure was substantially higher than the 9,549 units recorded throughout 2025, although the latest tally includes a broader model range.
The e.MAS 5 dominated domestic sales with 22,589 units, representing about 65% of the brand’s Malaysian volume.
The e.MAS 7 PHEV followed with 6,957 units, while the fully electric e.MAS 7 contributed 5,083 units.
The plug-in hybrid’s inclusion in the overall sales tally is distinct from Proton e.MAS’s reported 47.3% share of the BEV segment.
October sales reached 3,763 units, comprising 3,525 domestic deliveries and 238 exports.
The e.MAS 5 accounted for 2,262 domestic sales during the month, followed by the e.MAS 7 PHEV with 710 units and e.MAS 7 with 553 units.
Pro-NET also reported that cumulative exports had exceeded the 659 vehicles shipped throughout 2025 by approximately 67%.
Pro-NET chief executive officer Zhang Qiang said growing demand reflected wider acceptance of different electrified powertrains.
He said the company would continue improving its ownership experience through expanded aftersales capabilities, charging infrastructure partnerships and customer support.
The company is also strengthening its nationwide sales and service network as the number of Proton e.MAS owners increases.
